If you’re an experienced, growth-minded marketer who’s ready to roll up their sleeves and help us change the world, we want to meet you! 

About the Role

The Head of Growth will play a defining role in growing Pok Pok. You will lead the charge and work directly with our founding team to make and execute key strategic decisions that will impact our future as one of the most innovative, powerful brands in digital play and education.

We’re looking for someone who is motivated by our mission, is ready to work hard and is eager to affect positive change in our world, one young mind at a time. If you like testing, exploring and iterating your way through challenges, keep reading! 

This is a Toronto-based position with the flexibility to work from home and/or remotely as preferred. Candidates must be able to legally work in Canada.

Responsibilities

• Think outside the box, challenge the status quo and help us grow! 
• Work directly with the founding team to identify, strategize and execute on growth opportunities across all areas of our business that fuel subscription growth, revenue, retention and brand awareness 
• Spearhead, create and oversee all organic and paid marketing campaigns and strategies to optimize subscription acquisition and retention
• Design and execute strategic moves based on analytics that support our KPIs
• Monitor, measure and drive improvements based on campaign performance and user analytics
• Think quickly to iterate, adapt and find successful solutions to improve subscriber experience, growth and retention
• Get to know our users on a visceral level and develop solutions to connect and grow with them through online communities and events
• Support and manage communication with key external partners

You Have

• 4+ years of experience building strategic cross-functional marketing strategies in eCommerce, consumer SaaS and/or app companies 
• Exceptional communication skills in all areas of their work, including strong interpersonal communication, writing and editing skills, as well as the ability to present complex ideas in digestible ways 
• Knowledge of online advertising campaign setup, optimization and account management
• A willingness to go the extra mile, taking on any challenges that arise
• Excellent multi-tasking abilities and can thrive in a fast-paced work environment
• A knack for self-starting, are confident in their abilities and don’t require micromanagement to work effectively
• Willing to take direction, be a positive contributor to our team and collaborate conscientiously
• Adapt quickly to changing circumstances, goals and findings in data
• Superb organization and attention to detail 
• Ability to set priorities and execute high quality work in a dynamic start-up environment
• Proficiency in Numbers/Excel, all key digital ad managers and Google Analytics

Additional skills that will be very useful on the job:

• Experience scaling a subscription app business 
• Experience working in the education and/or kids product space
• A strong eye for design
• Proficiency in visual editing software including the Adobe Suite, Procreate, Canva and/or video editing tools

About Us

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the multi-award-winning kids app, Pok Pok Playroom. We design educational, digital toys that empower kids to think outside the box, dream big and experiment freely. We believe in making digital play as accessible, creative and educational as the toys we grew up playing with on the floors of our playrooms.

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

We’re a small team of passionate, experienced creators based in Toronto. We love dogs, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re from all walks of life and are convinced that’s our secret sauce. We’re a female-founded company, too!

A few more awesome things about this role:

• You’ll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
• Work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
• Enjoy flexible working hours and arrangements, including working from home
• We offer 5 weeks of paid vacation, because life outside of work matters!
• Competitive compensation including employee stock options
• We love field trips and like to go playtest with kids in our community, go on fact-finding trips for toy research, and learn about cool stuff at science centres, museums and toy stores. We have no fun at all. 

Our Hiring Process

Tell us why you think this role is a good fit for you. 

Send your resume and cover letter to our team at jobs@playpokpok.com and share something interesting about yourself that we can’t find on your resume.

If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more.